“Ready, Aim, Aim, Aim, … Aim …”
You can’t bring yourself to pull the trigger on your new initiative.
It’s not that you haven’t prepared. In fact, you may have already overprepared.
But you’re still not sure that the idea is a sound one.
You’re afraid it might fail.
And you’re facing FOFO – the “fear of finding out” that you were wrong. You’d rather stay behind the starting line than to learn that your idea will not succeed.
That’s what happens when we start to personally identify with our idea. If they fail, we personally feel like a failure.
But there are more ideas where that one came from.
Zig Ziglar said, “Failure is an event, not a person.” Even if this idea doesn’t work out, you can pivot or replace it with a new approach.
👉 If it’s not expensive to start your idea, and it’s not fatal to fail, just start it.
👉 If it is expensive to start or fatal to fail, find an experiment whose success or failure can serve as a proxy for the original idea, and conduct that experiment. And don’t be afraid of what the experiment teaches you.
Separate the success or failure of an idea from your own personal success or failure. Be eager to find out whether your idea will work, and make adjustments along the way.